I was in the promotion company for 33 decades, all of them at A+ elite companies, two of them were Adweek and AdAge’s perennial “Agency of the Year”– Fallon Throughout the world and The Martin Agency. I had a pretty decent vocation but what I am acknowledged most for is my ebook on promotion – Hey Whipple, Squeeze This: The Basic Manual to Making Terrific Thoughts. Now in its fourth edition, it’s referred to as the “Bible of advertising” in about every single 3rd customer evaluate on amazon. It was also named to the Best 10 Marketing Guides of All Time by an AdAge poll.
Nowadays, I am the chair of the advertisement office at the Savannah School of Art & Style and when I am not teaching, I really like to be out there recharging imaginative businesses with an energetic series of presentations on promotion, branding, and advertising and marketing. You will find a one-sheet pdf you can down load from my internet site, heywhipple.com
I’ve spoken to audiences as large as three,000 in metropolitan areas all in excess of the U.S. which include the common SXSW Interactive Conference in Austin, as effectively as a lot of appearances abroad: Sydney, Berlin, Stockholm, Helsinki, Copenhagen, Auckland, and this one in Reykjavik.
I can be attained at lsulliva@scad.edu and my cell amount is 912-655-5648.
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Cheers,
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