Self Publishing Podcast #22 – Working with Online video for Publicity, with Paul Wolfe

http://selfpublishingpodcast.com – This is our live-streamed recording session for the Self-Publishing Podcast, episode #22: Working with Online video for Publicity, with Paul Wolfe. Complete clearly show notes and the podcast audio recording are at http://selfpublishingpodcast.com/22

We stream our recording classes live at around at 3pm Jap time on Tuesdays, but we’re barely expert plenty of to maintain that routine completely. You can subscribe to the Self Publishing Podcast in iTunes and the other significant podcast directories. Be sure to depart us a critique or a comment in iTunes if you appreciate the clearly show!

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For the reason that he actually likes to chase shiny pennies, Sean has been flogging himself for nearly two decades now about not applying YouTube and video clip in standard additional to publicize his fiction. Will not get worried, I informed him through the study course of the clearly show that he was being a neurotic douchebag since it is really not like he’s been eating chips and sitting on the couch… he’s been creating ten fucking publications a week or a little something as perfectly as about a zillion other items. But then I realized that irrespective of Sean’s neurosis, video clip actually kind of is a little something we authors need to all be carrying out additional of. Brainstorming on how to trick Dave into carrying out it for us began.

Johnny receives unwanted fat

I begun this one particular off by proudly asserting that thanks to the inspiration and motivation and masterminding that these weekly podcasts give me, I have just accomplished a new novella known as Extra fat Vampire, about a male who is turned into a vampire even though overweight and out of shape, and who therefore clashes with the chic, thin, classy, washboard-ab muscles-and-salon-hair vampire set.

I wrote it in eleven times, and thanked the travel I get out of the podcasts (not to point out the spark of the notion itself) for generating it happen — a little something I hope the relaxation of you are feeling from listening to us.

Extra fat Vampire will be offered in a couple of months.

Satisfy Paul Wolfe

Paul Wolfe, who Sean has recognized for a even though now but has kept from us for some explanation, has experienced some really serious video clip-relevant achievements with his web site in which he teaches people how to perform bass guitar. He’s obtained nearly 9000 YouTube subscribers to a string of films about (shockingly) how to perform the bass, two.8 million sights, and — most importantly to us — has built a twelve,000 person mailing record nearly solely from targeted traffic he’s gotten from YouTube.

The trick with how Paul makes use of YouTube and his YouTube channel is that he would not want to build his YouTube audience. At the time another person is on one particular of his films, his intention is to right away get them off of YouTube… and on to his web site, in which he can build that record, engage with them, and whatnot.

Paul gave us a good deal of tips for how to improve what we get out of putting our podcasts on YouTube, the most significant of which was to split our hour-long films into additional consumable, much shorter films which are laser-centered on a unique topic.

Now, we’re speaking to authors about self-publishing here, but on our Superior Off Undead podcast, we discuss to our audience… and we place individuals films up on YouTube also.

So with our Superior Off Undead films as an illustration, the classes that abide by apply to all authors who are hoping to discuss to audience by means of video clip.

(Facet note: If you never have a video clip podcast like we do, you could still just file films like this as stand-alones somewhat than clipping them out of for a longer time films like we could.)

So if we discuss about Stephen King’s The Stand for 5 minutes through the study course of a clearly show, Paul advised carrying out this:

one. Break that 5 minutes of us speaking about The Stand out into a separate 5-minute video clip.

two. Title it “Stephen King’s The Stand” or “Why The Stand is magnificent” or no matter what, since individuals are the varieties of items people may research for or check out if they observed.

3. Publish the description this kind of that search phrases people may research for about “Stephen King” and “The Stand” surface and will be observed in a research.

4. In the video clip, level people back to our web-site and/or a full edition of the video clip on our web-site.

5. Then, let people find the video clip by searching, occur to our web-site, tumble in like with us, be part of our lists, and so on.

We also talked about a bunch of other procedures authors can use to build their audiences with video clip.

If you want the raw scoop on how to do all of this, be positive to stop by Paul’s marketing and advertising website at OneSpoonAtATime.com.

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Cheers,

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