Most of the printed materials are made for advertising and business promoting, like: business cards, magnets, fliers, stickers and such. Although the materials I have mentioned are just a small sample of all printed materials which are available, they are the most frequently ordered.
The big problem with business cards and fliers is that they are thrown away shortly after been received, and if they are kept by the receiver – they wear fast.
This is the reason why magnets and stickers were invented. They are attached to surfaces hoping they’ll stay there for good. But still they suffer from public revulsion. People are sick and tired of the flood of advertising and promoting printed materials which are falling on them wherever they go.
Bookmarks receive better attitude. Why? Because they are useful. Everyone is glad to have a happy colored fine designed bookmark to mark the page he is on instead of folding the book pages corners or using an ugly torn piece of paper.
Let’s imagine this picture: someone is sitting and reading a book peacefully. With his finger tips he holds the bookmark to the rear cover of the book. On the bookmark there is a printed image of a cold bottle of a soft drink. Without noticing it – he’ll stop reading for a moment, go to the refrigerator and look for something to drink. The bookmark arouses a subconscious need for a drink. It works the same with a candy bar or a snack. This is the ultimate advertiser.
Such an effect we wouldn’t get from a business card, a magnet, a sticker or a flier. Whenever one of those printed materials is used for advertising and promoting – the massage is direct, bold and harsh. You have to deliberately focus on the written letters in order to intentionally concentrate on what does it have to say to you. It is tiresome.
Using bookmarks for advertising is much more sophisticated. The platform itself doesn’t arouse antagonism. It delivers the advertising massage not deliberately in a civilized manner, while enjoying reading. The seeds of commercial influence are planted in a cultivated soil.
Think about it!
CONCLUSION
Keywords are important. In order to make your book stand out from the crowd, you must learn how to strategically choose them and ethically harness their power.
There’s a difference between Amazon Keywords and SEO Keywords. I’ve shown you how to choose and use them both to increase your ebook sales.
The right keyword combinations can open up new markets for you.
Strategic keyword selection will drive more viewers to your book. You can use keywords to gain more viewers and ultimately, make more sales.
Find the right keywords one of two ways: either use my free methods, or pay once for Keyword Samurai and have all the dirty work done for you.
With Keyword Samurai, you will have instant access to loads of incredibly valuable information at your fingertips.
Cheers,
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CONCLUSION Keywords are important. In order to make your book stand out from the crowd, you must learn how to strategically choose them and ethically harness their power. There’s a difference between Amazon Keywords and SEO Keywords. I’ve shown you how to choose and use them both to increase your ebook sales. The right keyword combinations can open up new markets for you. Strategic keyword selection will drive more viewers to your book. You can use keywords to gain more viewers and ultimately, make more sales. Find the right keywords one of two ways: either use my free methods, or pay once for Keyword Samurai and have all the dirty work done for you. With Keyword Samurai, you will have instant access to loads of incredibly valuable information at your fingertips. http://kindlesamurai.net/ Cheers,
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